Brad’s Latest
Following November’s Core Update, Google Releases it’s December 2024 Core Update
All You Need to Know About Google's December 2024 Core Update On December 12, 2024, Google rolled out its latest core update, marking another significant shift in how the search engine evaluates and ranks content. Known as the December 2024 Core Update, the rollout
Marketing Vs Advertising
Introduction The usual tendency for newcomers in the digital marketing industry is to use the terms marketing and advertising interchangeably, but the truth is that they both lead to the same end results but have their own separate processes. So what's the difference? Let's break
Website metrics to track in 2020
Website metrics, statistics, and KPIs aren't the most glamorous subjects, but they play an important role in your website and digital marketing strategy. Additionally, tracking the most basic numbers can help you identify what's working for your business and the areas that need improvement. It
How to create viral SEO content with linkbait
What is linkbait? Linkbait is the process of creating content on your website with the primary purpose being to generate backlinks from other authoritative websites in your niche. This process is usually done by generating high-quality content that is trendy, unique, or controversial in a
3 social media marketing strategies for small businesses
Many small businesses struggle to incorporate social media into their digital marketing campaigns since it requires a lot of time, money, and effort. However, simply because your company has few employees or doesn't make a substantial annual revenue doesn't mean you shouldn't leverage social media
Common SEO mistakes to avoid
This article could be so long that I could publish it into it's own book, however, for the sake of just getting content out there in hopes of helping some of you, I’ve decided to condense it down to a few targeted items. As most
White hat vs. black hat SEO – What’s the difference?
White Hat SEO vs Black Hat SEO Introduction As you explore the concept of SEO for your company's website, you might hear the terms white hat and black hat thrown around. You probably know that you should be using white hat SEO, but you might
Three outdated digital marketing strategies to avoid
Introduction The world of digital marketing can be confusing at times and you may be tempted to emulate the strategies of your favorite brands. However, it's important to be critical and discerning when putting together your digital marketing plan as trends within the field can
A Quick Guide to Understanding PPC Keyword Match Types
With Pay-Per-Click (PPC) advertising, keywords form the foundation of the industry. Hence, when developing your PPC campaign, you'll not only select keywords you want for your ad to appear but also how "exact" you want them to match. This process of setting limits on your
The importance of having better content than the competition
As a business owner, you'll need to keep tabs on the type of content that's posted by your competitors. In order to outrank the competition, you need to outperform them when it comes to your content marketing strategy. Here are a few things that you
Handling the Ups and Downs of a Leadership Role like a Leader
Introduction Why is it so essential for a company to have a leader that has emotional maturity and takes the time to nurture their emotional reserves? The answer is pretty simple but lets explore how being able to manage your emotional intelligence (EQ) can create
The Top SEO Questions Surrounding COVID-19 Answered
Introduction Within months, COVID-19 has swept the nation, as well as the world, and is causing daily disruptions in the lives of many individuals. Personal routines have been drastically changed, as well as the operations of many businesses. Now, more than ever, it is essential
SEO Tips During COVID-19 for Marketers and Business Owners
Introduction Within a matter of months, the COVID-19 pandemic has swept across the nation and brought disturbances to everyday life. While individuals are being asked to follow new rules and regulations, business owners must also prepare for the potential economic impact due to the fallout
Operating Tips for Local Businesses During the COVID-19 Pandemic
Introduction Locally run businesses are the backbone of communities and constantly foster connections, making them vital aspects of daily life. These businesses are what shape life as we know it, paving the way for unique and diverse towns. Running a local business is not considered
Hit The Pause Button on Cutting Digital Marketing Strategies During COVID-19
Introduction As operations are being forced to change for many businesses, business owners are facing major financial hits. This sudden drop in revenue has left many businesses feeling overwhelmed, causing them to turn towards areas they can cut to meet budget constraints. However, there are
How COVID-19 is Affecting SEO & How SEOs Can Adapt
How COVID-19 is Affecting SEO & How SEOs Can Adapt Introduction While Covid-19 continues to impact the nation, as well as the world, daily disruptions to life have been profound. While individuals have changed their daily behaviors, marketers and business owners are left with
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