Search engine optimization has become popular among many online brands today since it generates traffic and increases sales and conversions. However, many different aspects go into optimizing your site to make it rank high on search engine results.
Link building is one of these aspects, and it’s the process of getting other sites to link back to your website. While Google’s algorithms for SEO are always changing, building links remains one of the factors they look at when determining whether your website ranks high.
Link building not only generates referral traffic to your website but also improves your website’s authority. For example, if a certain article cites your website when recommending certain products, it shows you are a quality resource that can be trusted.
Link building and SEO
The popularity of your website depends on the number of inbound links, which in turn determine your Google Page Rank. If you’re new to blogging and SEO, it’s vital to spend the first few weeks building links to generate more exposure on search engines.
However, many startups build unlimited links from any website, hoping it can boost their SEO. The only way you can improve your SEO with link building is by using authoritative links from reliable websites. Additionally, link building ensures quicker indexing for your website on search results.
Buying backlinks
Purchasing backlinks is a short-term solution for your SEO campaign. If you care about ranking high on search engines and long-term SEO results, don’t buy backlinks. Most of the time, Google discounts links from websites they don’t trust, and using such links can lead to penalties.
Google can also tell if your site purchased links since they have an entire team devoted to investigating web spam, which includes backlinks. Ultimately, buying links could potentially harm your SEO and disrupt everything your brand has worked for in the long run.
Need Help? Let’s Talk
Good links are time-consuming to find, but with the right strategies, it can help set you apart from your competitors. We can help you with link building to ensure your SEO campaign is successful. Let’s talk about our digital marketing and search engine optimization services.
About Brad Nietfeldt
As one of the most sought after digital marketing gurus in America, Brad’s entrepreneurial career involves writing and producing music, successful tech start ups, working for several fortune 500 companies and in his early 20s he was of the first support staff at the then start up currently known as PayPal.com. Learn more.
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