Digital Marketing for “Boring” Products

When you decided to work in digital marketing, you likely dreamed of working for Starbucks, Apple, Lush Cosmetics, or another "fun" and glamorous company. Your head spun with images of pretty Instagram feeds, witty content rich with metaphors and detail, and videos that would make Steven Spielberg wish he’d

Digital Marketing for “Boring” Products2020-09-11T21:40:14+00:00

An intro guide to PPC keyword research

Keyword research is an essential part of any PPC campaign since it involves the identification of popular phrases and words users enter into search engines. It not only provides brands with a better understanding of which keywords are in high demand but it also helps in creating conversions and

An intro guide to PPC keyword research2020-07-29T16:47:35+00:00

9 Biggest Digital Marketing Mistakes Every Business Leader Should Know

Every business leader needs to be aware of the exponential rise in online marketing. In a seven-year period, the global digital marketing market is expected to grow at a CAGR of 7%. If you don't see how digital marketing is impacting your business, or you don't have a single

9 Biggest Digital Marketing Mistakes Every Business Leader Should Know2020-07-21T04:36:10+00:00

Google Analytics Versus Google Search Console

Anyone interested in search engine optimization will quickly learn that Google Search Console and Google Analytics are both essentials in the effort to achieve a high ranking on Google's search engine results pages organically. However, when a person first delves into Google Search Console and Google Analytics, the differences

Google Analytics Versus Google Search Console2020-06-25T14:15:51+00:00

Profiting from multi-channel marketing

One of the best aspects of digital marketing is how you can easily and inexpensively use multiple channels for your marketing. Whether it's social media, email, your website, content marketing, boosted posts, video, paid search, or digital ads (what have we left out?), there are so many different channels to

Profiting from multi-channel marketing2020-06-24T12:37:46+00:00

Why link building is essential for your SEO campaign

Search engine optimization has become popular among many online brands today since it generates traffic and increases sales and conversions. However, many different aspects go into optimizing your site to make it rank high on search engine results. Link building is one of these aspects, and it's the process

Why link building is essential for your SEO campaign2020-06-10T17:29:47+00:00

From Brad’s Brain

“The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.”― Ralph Waldo Emerson 

May my thoughts and experiences make a positive difference in your own lives. -Brad

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