Brad’s Latest

  • The one SEO tactic you're probably not using

The one SEO tactic you’re probably not using

October 5th, 2020|

If you're a business owner or part of the c-suite, and looking to boost the organic traffic to your website, you probably have some idea of the importance of SEO (search engine optimization). If you don't have any clue what we just said, SEO

  • The one SEO tactic you're probably not using

The one SEO tactic you’re probably not using

October 5th, 2020|

If you're a business owner or part of the c-suite, and looking to boost the organic traffic to your website, you probably have some idea of the importance of SEO (search engine optimization). If you don't have any clue what we just said, SEO

  • Digital Marketing for "Boring" Products

Digital Marketing for “Boring” Products

September 11th, 2020|

When you decided to work in digital marketing, you likely dreamed of working for Starbucks, Apple, Lush Cosmetics, or another "fun" and glamorous company. Your head spun with images of pretty Instagram feeds, witty content rich with metaphors and detail, and videos that would

  • A guide to PPC keyword research

An intro guide to PPC keyword research

July 29th, 2020|

Keyword research is an essential part of any PPC campaign since it involves the identification of popular phrases and words users enter into search engines. It not only provides brands with a better understanding of which keywords are in high demand but it also

  • 4 SEO Strategies to Get Your Webpages Indexed Faster

4 SEO Strategies to Get Your Webpages Indexed Faster

July 6th, 2020|

The process of getting your pages indexed by web crawlers so they can appear in search results can be very frustrating sometimes. The time it takes Google to crawl and index your webpage can usually take between four days to four weeks depending on

  • what determines your site ranking

More than keywords: what determines your site ranking?

June 30th, 2020|

More than keywords: what determines your site ranking? The obsession of SEO marketers everywhere, site ranking is the position your company occupies in a page of search results. If your site ranking is not quite where you want it to be, there could be

  • Google Analytics vs Google Console

Google Analytics Versus Google Search Console

June 25th, 2020|

Anyone interested in search engine optimization will quickly learn that Google Search Console and Google Analytics are both essentials in the effort to achieve a high ranking on Google's search engine results pages organically. However, when a person first delves into Google Search Console

  • Profiting from multi-channel marketing

Profiting from multi-channel marketing

June 24th, 2020|

One of the best aspects of digital marketing is how you can easily and inexpensively use multiple channels for your marketing. Whether it's social media, email, your website, content marketing, boosted posts, video, paid search, or digital ads (what have we left out?), there are

  • Why link building is essential for your SEO campaign

Why link building is essential for your SEO campaign

June 10th, 2020|

Search engine optimization has become popular among many online brands today since it generates traffic and increases sales and conversions. However, many different aspects go into optimizing your site to make it rank high on search engine results. Link building is one of these

  • Google is important, but don't forget about other search engines

Google is important, but don’t forget about other search engines

June 9th, 2020|

You're probably aware of how important Google SEO is, but you might not be as familiar with the importance of ranking well on other search engines, such as Bing and Yahoo. However, around 30% of all search engine traffic goes through a search engine other

  • marketing vs advertisng

Marketing Vs Advertising

June 3rd, 2020|

Introduction The usual tendency for newcomers in the digital marketing industry is to use the terms marketing and advertising interchangeably, but the truth is that they both lead to the same end results but have their own separate processes. So what's the difference? Let's break

  • Website metrics to track in 202

Website metrics to track in 2020

June 1st, 2020|

Website metrics, statistics, and KPIs aren't the most glamorous subjects, but they play an important role in your website and digital marketing strategy. Additionally, tracking the most basic numbers can help you identify what's working for your business and the areas that need improvement. It

  • How to create viral SEO content with linkbait

How to create viral SEO content with linkbait

May 29th, 2020|

What is linkbait? Linkbait is the process of creating content on your website with the primary purpose being to generate backlinks from other authoritative websites in your niche. This process is usually done by generating high-quality content that is trendy, unique, or controversial in a

  • 3 social media marketing strategies for small businesses

3 social media marketing strategies for small businesses

May 22nd, 2020|

Many small businesses struggle to incorporate social media into their digital marketing campaigns since it requires a lot of time, money, and effort. However, simply because your company has few employees or doesn't make a substantial annual revenue doesn't mean you shouldn't leverage social media

  • Common SEO mistakes to avoid

Common SEO mistakes to avoid

May 7th, 2020|

This article could be so long that I could publish it into it's own book, however, for the sake of just getting content out there in hopes of helping some of you, I’ve decided to condense it down to a few targeted items. As most

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