Brad’s Latest

The Role of External CMO Consulting in Enterprise Businesses

The role of a Chief Marketing Officer (CMO) is not for the faint of heart. It involves orchestrating complex marketing strategies, staying attuned to market dynamics, and ensuring a brand's message reaches the right audience at the right time. In today's rapidly evolving business

The Role of External CMO Consulting in Enterprise Businesses

The role of a Chief Marketing Officer (CMO) is not for the faint of heart. It involves orchestrating complex marketing strategies, staying attuned to market dynamics, and ensuring a brand's message reaches the right audience at the right time. In today's rapidly evolving business

  • Building a Resilient Brand: Lessons from Fortune 500 Companies

Building a Resilient Brand: Lessons from Fortune 500 Companies

Building a resilient brand has become more critical in today's rapidly evolving business environment. Brand resilience refers to a brand's ability to withstand various forms of crisis, from economic downturns to reputational challenges. This resilience allows companies to maintain brand equity and customer loyalty,

Why Your Website Needs to Be ChatGPT Optimized in Addition to SEO’ed

Introduction In the ever-evolving world of technology, businesses must stay ahead of the curve to remain competitive. Search Engine Optimization (SEO) has been the go-to strategy for increasing website traffic and visibility in recent years. However, optimizing your website for ChatGPT has become equally

Updated – Understanding Online Competition in 2022

As a small business owner or an executive of a Fortune 500, you probably already spend a lot of time thinking about other brands that sell similar products or services to yours. However, it's important to think about online competition as well when you're

  • The one SEO tactic you're probably not using

The one SEO tactic you’re probably not using

If you're a business owner or part of the c-suite, and looking to boost the organic traffic to your website, you probably have some idea of the importance of SEO (search engine optimization). If you don't have any clue what we just said, SEO

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