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Updated – Understanding Online Competition in 2022
As a small business owner or an executive of a Fortune 500, you probably already spend a lot of time thinking about other brands that sell similar products or services to yours. However, it's important to think about online competition as well when you're
Updated – Understanding Online Competition in 2022
As a small business owner or an executive of a Fortune 500, you probably already spend a lot of time thinking about other brands that sell similar products or services to yours. However, it's important to think about online competition as well when you're
The one SEO tactic you’re probably not using
If you're a business owner or part of the c-suite, and looking to boost the organic traffic to your website, you probably have some idea of the importance of SEO (search engine optimization). If you don't have any clue what we just said, SEO
Digital Marketing for “Boring” Products
When you decided to work in digital marketing, you likely dreamed of working for Starbucks, Apple, Lush Cosmetics, or another "fun" and glamorous company. Your head spun with images of pretty Instagram feeds, witty content rich with metaphors and detail, and videos that would
An intro guide to PPC keyword research
Keyword research is an essential part of any PPC campaign since it involves the identification of popular phrases and words users enter into search engines. It not only provides brands with a better understanding of which keywords are in high demand but it also
9 Biggest Digital Marketing Mistakes Every Business Leader Should Know
Every business leader needs to be aware of the exponential rise in online marketing. In a seven-year period, the global digital marketing market is expected to grow at a CAGR of 7%. If you don't see how digital marketing is impacting your business, or
4 SEO Strategies to Get Your Webpages Indexed Faster
The process of getting your pages indexed by web crawlers so they can appear in search results can be very frustrating sometimes. The time it takes Google to crawl and index your webpage can usually take between four days to four weeks depending on
More than keywords: what determines your site ranking?
More than keywords: what determines your site ranking? The obsession of SEO marketers everywhere, site ranking is the position your company occupies in a page of search results. If your site ranking is not quite where you want it to be, there could be
Google Analytics Versus Google Search Console
Anyone interested in search engine optimization will quickly learn that Google Search Console and Google Analytics are both essentials in the effort to achieve a high ranking on Google's search engine results pages organically. However, when a person first delves into Google Search Console
Profiting from multi-channel marketing
One of the best aspects of digital marketing is how you can easily and inexpensively use multiple channels for your marketing. Whether it's social media, email, your website, content marketing, boosted posts, video, paid search, or digital ads (what have we left out?), there are
Why link building is essential for your SEO campaign
Search engine optimization has become popular among many online brands today since it generates traffic and increases sales and conversions. However, many different aspects go into optimizing your site to make it rank high on search engine results. Link building is one of these
Google is important, but don’t forget about other search engines
You're probably aware of how important Google SEO is, but you might not be as familiar with the importance of ranking well on other search engines, such as Bing and Yahoo. However, around 30% of all search engine traffic goes through a search engine other
Marketing Vs Advertising
Introduction The usual tendency for newcomers in the digital marketing industry is to use the terms marketing and advertising interchangeably, but the truth is that they both lead to the same end results but have their own separate processes. So what's the difference? Let's break
Website metrics to track in 2020
Website metrics, statistics, and KPIs aren't the most glamorous subjects, but they play an important role in your website and digital marketing strategy. Additionally, tracking the most basic numbers can help you identify what's working for your business and the areas that need improvement. It
How to create viral SEO content with linkbait
What is linkbait? Linkbait is the process of creating content on your website with the primary purpose being to generate backlinks from other authoritative websites in your niche. This process is usually done by generating high-quality content that is trendy, unique, or controversial in a
3 social media marketing strategies for small businesses
Many small businesses struggle to incorporate social media into their digital marketing campaigns since it requires a lot of time, money, and effort. However, simply because your company has few employees or doesn't make a substantial annual revenue doesn't mean you shouldn't leverage social media
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