Brad’s Latest
Energy-Efficient Digital Marketing: Streamlining Marketing for a Greener Future
No matter where someone might stand on global warming data, I hope we can all agree that wanting to have a lighter footprint on our world isn't a bad thing. So, let's look at ways we can do just that in our digital marketing
Harnessing the Power of Collaboration: The Impact of Engagement with Your Marketing Team
Introduction In an increasingly competitive business landscape, staying ahead requires an exceptional product or service and the ability to market it effectively. This responsibility, however, doesn't rest solely on the marketing team. It requires a collective effort from all organizational stakeholders, particularly the sales
Harnessing AI to Amplify Marketing Efforts: A Guide for CMOs and C-Suites
Artificial intelligence (AI) is transforming how we do business, and nowhere is this more apparent than in marketing. In this guide, we'll delve into the capabilities of AI and examine its impact through a case study of a Family Office owner who revolutionized customer
Unleashing the Power of AI: An Introduction to Social Media Marketing with ChatGPT
In the dynamic world of digital marketing, staying ahead of the curve is essential to drive meaningful engagement and build a strong online presence. One of the latest advancements in this field is the integration of artificial intelligence (AI) with social media marketing strategies.
Breaking Down Bottlenecks: A Guide to Identifying and Solving Business Delays
Bottlenecks are a frustrating reality for any business. They slow down processes, increase costs, and damage overall performance. Yet, identifying bottlenecks can be challenging as they can occur in any area of operations, from marketing to production. But fear not, as this blog will
AI and SEO: How Artificial Intelligence is Revolutionizing Content Creation and Optimization
As a world-renowned SEO expert, I am always on the lookout for the latest trends and innovations in the industry. One such trend that has gained much traction in recent years is using artificial intelligence (AI) to create and optimize content for search engines.
Beware of the Pitfalls: How Not Implementing AI in Your Marketing Strategies can Cost You Big
Beware of the Pitfalls: How Not Implementing AI in Your Marketing Strategies Can Cost You Big Introduction Integrating Artificial Intelligence (AI) into marketing strategies is becoming increasingly popular in the business world as more companies realize its potential for success. AI technology can allow
Why Your Website Needs to Be ChatGPT Optimized in Addition to SEO’ed
Introduction In the ever-evolving world of technology, businesses must stay ahead of the curve to remain competitive. Search Engine Optimization (SEO) has been the go-to strategy for increasing website traffic and visibility in recent years. However, optimizing your website for ChatGPT has become equally
Why fortune 500 companies need to think outside of the box when it comes to their marketing strategies in 2023
In today's fast-paced business environment, companies are constantly looking for ways to stay ahead of the competition and gain a competitive edge. One area that is particularly important is marketing, as it can have a significant impact on a company's bottom line. Unfortunately, many
Updated – Understanding Online Competition in 2022
As a small business owner or an executive of a Fortune 500, you probably already spend a lot of time thinking about other brands that sell similar products or services to yours. However, it's important to think about online competition as well when you're
The one SEO tactic you’re probably not using
If you're a business owner or part of the c-suite, and looking to boost the organic traffic to your website, you probably have some idea of the importance of SEO (search engine optimization). If you don't have any clue what we just said, SEO
Digital Marketing for “Boring” Products
When you decided to work in digital marketing, you likely dreamed of working for Starbucks, Apple, Lush Cosmetics, or another "fun" and glamorous company. Your head spun with images of pretty Instagram feeds, witty content rich with metaphors and detail, and videos that would
An intro guide to PPC keyword research
Keyword research is an essential part of any PPC campaign since it involves the identification of popular phrases and words users enter into search engines. It not only provides brands with a better understanding of which keywords are in high demand but it also
9 Biggest Digital Marketing Mistakes Every Business Leader Should Know
Every business leader needs to be aware of the exponential rise in online marketing. In a seven-year period, the global digital marketing market is expected to grow at a CAGR of 7%. If you don't see how digital marketing is impacting your business, or
4 SEO Strategies to Get Your Webpages Indexed Faster
The process of getting your pages indexed by web crawlers so they can appear in search results can be very frustrating sometimes. The time it takes Google to crawl and index your webpage can usually take between four days to four weeks depending on
More than keywords: what determines your site ranking?
More than keywords: what determines your site ranking? The obsession of SEO marketers everywhere, site ranking is the position your company occupies in a page of search results. If your site ranking is not quite where you want it to be, there could be
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