Brad’s Latest

  • The Ultimate Guide to Backlinking for SEO

The Ultimate Guide to Backlinking for SEO

The Ultimate Guide to Backlinking for SEO: Propel Your Rankings Forward Backlinking stands as an indispensable instrument for augmenting your website's SEO prowess. When adeptly harnessed, backlinks are powerful enough to considerably escalate your search engine rankings, amplify organic traffic, and solidify your digital

  • Building a Resilient Brand: Lessons from Fortune 500 Companies

Building a Resilient Brand: Lessons from Fortune 500 Companies

Building a resilient brand has become more critical in today's rapidly evolving business environment. Brand resilience refers to a brand's ability to withstand various forms of crisis, from economic downturns to reputational challenges. This resilience allows companies to maintain brand equity and customer loyalty,

Why Your Website Needs to Be ChatGPT Optimized in Addition to SEO’ed

Introduction In the ever-evolving world of technology, businesses must stay ahead of the curve to remain competitive. Search Engine Optimization (SEO) has been the go-to strategy for increasing website traffic and visibility in recent years. However, optimizing your website for ChatGPT has become equally

Updated – Understanding Online Competition in 2022

As a small business owner or an executive of a Fortune 500, you probably already spend a lot of time thinking about other brands that sell similar products or services to yours. However, it's important to think about online competition as well when you're

  • The one SEO tactic you're probably not using

The one SEO tactic you’re probably not using

If you're a business owner or part of the c-suite, and looking to boost the organic traffic to your website, you probably have some idea of the importance of SEO (search engine optimization). If you don't have any clue what we just said, SEO

  • Digital Marketing for "Boring" Products

Digital Marketing for “Boring” Products

When you decided to work in digital marketing, you likely dreamed of working for Starbucks, Apple, Lush Cosmetics, or another "fun" and glamorous company. Your head spun with images of pretty Instagram feeds, witty content rich with metaphors and detail, and videos that would

  • A guide to PPC keyword research

An intro guide to PPC keyword research

Keyword research is an essential part of any PPC campaign since it involves the identification of popular phrases and words users enter into search engines. It not only provides brands with a better understanding of which keywords are in high demand but it also

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