As a small business owner or an executive of a Fortune 500, you probably already spend a lot of time thinking about other brands that sell similar products or services to yours. However, it’s important to think about online competition as well when you’re building your brand.
Online competition is any website that’s ranking on Google or getting a lot of traffic on social media using the same target keywords as you. In order for your digital marketing strategies to be successful, you need to identify who your online competition is and put strategies in place to compete with them.
Identify your competition
In order to beat the competition, you have to start by figuring out who they are. Perform online searches for the keywords you are currently optimizing for, and take note of the types of sites that come up ahead of yours.
They may not be businesses – they might be blogs or magazines that publish articles related to your industry. You should also look on social media to see what accounts are trending for your location and the hashtags you’re using.
Furthermore, you can use one of the many dozen SEO Tool Sets like SEMRush to find your competition.
Do thorough keyword research
In order to rank online, you are going to need to get creative with your SEO. This means you’ll need to do extensive keyword research to find both long and short-tail keywords that your audience is looking for. Again, a toll like SEMRush will make this MUCH easier for you to collect data and display it in a meaningful manner.
If you have very strong competition for certain keywords, you might get more traffic by directing your focus elsewhere.
You should also make sure you are optimizing every aspect of your site with things like image tags, meta descriptions, and clean URLs for each page.
Create engaging content
The true key to standing out from your competitors is to create engaging content that really resonates with your online readers. This is particularly true on social media, but applies to all web content that you create.
Try to put yourself in the reader’s position – what would drive them to not only stop and look at the page, but also to share it or comment on it? Don’t be afraid to get creative.
Want even more help smashing your online competitors? I am one of the leading providers of SEO in the world, as well as a variety of other marketing solutions. Let’s talk to schedule your consultation.