The usual tendency for newcomers in the digital marketing industry is to use the terms marketing and advertising interchangeably, but the truth is that they both lead to the same end results but have their own separate processes. So what’s the difference? Let’s break them down a bit and compare.
What is marketing?
Marketing is the process of studying your target audience and their values and needs. The point is that the same strategies you use to promote your brand and products to one culture and demographic audience might not work on another.
It is your job as a marketer to communicate your brand message and promotions to your target audience in a way that is easy to understand and very reflective of what you are offering them.
Think of marketing as how your brand relates to a market, or a market segment.
What is advertising?
Advertising is the process of actually introducing your products and services to the marketplace.
It is your job as an advertiser to present your products and services to the marketplace through several platforms such as newspapers, television, radio and the internet.
Think of advertising as offering your products and services to that market, or market segment.
Around 40 percent of the earth’s population has an active internet connection, So it is imperative that you make use of the internet, even if your actual business service is not conducted on the internet at all. The first and most important step here is to get yourself an attractive website to promote your brand. If you don’t know how to design websites, or if you can’t afford a website designer, you can take advantage of many cheap or free web design software tools that will help you design professional looking websites and make the process as simple as clicking and dragging in some cases. Not recommended but it’s better than nothing. Especailly for getting your business name into search engines in short form.
You should also take advantage of blogging for improving your marketing and advertising strategies. It will take time to build a large audience through blogging, but in the end, you will benefit from gaining leads on autopilot and painting yourself as an expert in your field to your target audience.
The next step is to start learning how to market your website. SEO marketing strategies such as posting links on high ranking blogs and niche sites that are within your keyword range is a great way of driving traffic to your site, but of course, you should only be doing this on websites that have first page search ranking because not many people will advance past the first page of search results.
You can save yourself a lot of time and money by having us help you figure out everytihng from your brand all the way through to your online digital marketing and advertising strategies. So, Let’s Talk.