As a business owner, you’ll need to keep tabs on the type of content that’s posted by your competitors. In order to outrank the competition, you need to outperform them when it comes to your content marketing strategy.
Here are a few things that you should look at when you’re analyzing the competition’s content:
Compare the overall quality of the content to yours
Make sure that you look at your competition’s content with regard to how well it flows, how well-organized and easy to understand it is, and how engaging it is. This will give you a benchmark for what content that’s better than the competition will look like.
It’s really not that hard to do, it just takes time, like everything else in life that’s worth while. Think of it this way, complete content is your best friend.
Try to figure out which keywords they’re using
Not only should you attempt to use your content to outrank the competition, but you should also choose some keywords that the competition isn’t using. You’ll be able to get to the top of the search rankings more easily with these keywords. Luckily, there are online tools that can make it easier to find the keywords that your competitors are using.
Compare their search rankings to yours
Your search rankings determine how many people will see your site, and quality content is one of the most important parts of a good SEO strategy. However, you shouldn’t just compare your search rankings on Google with the competition. Instead, you should compare rankings on Bing, Yahoo, and other popular search engines in addition to Google.
There are many great SEO Tools out there that can help you compare and track search results within the Search Engines. I’ve worked with pretty much every SEO Tool out there and have a set of preferred toolsets, for instance if you want a free and quick SEO tool, you can use mine here: My FREE SEO AUDIT TOOL to get started.
Brad’s FREE SEO Audit Tool
Compare off-site content as well
In addition to looking at the on-site content of your competitors, it’s a good idea to look at posts that they use for their backlinks.
Typical Backlink Analysis Tool
Not only do backlinks play an important role in search rankings, but they also can direct a significant amount of traffic to a website.
Here are a few things you can ask yourself to help the process:
- Who is already linking to my content?
- Why are they linking to my website/content?
- Why would someone want to link to my website/webpage?
- Is there any existing content that I have on my website that I could maybe update to make it better?
Taking a quick look at your content can help you identify quick WINS that you can make to enhance your website’s offering in comparison to your competitors to give you that extra boots in SERP.
We can help you outrank the competition
If you are looking for a digital marketing company that will ensure that your content gets you ahead of the competition, then just reach out and we’ll help you connect with the right provider, if not help you ourselves.
As you can imagine, we’re experts on everything when it comes to digital marketing, including content creation and development. So, get in touch with us today and we’ll assist with the optimization of your site’s content for 2020!