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Probably the world’s best SEO blog for C-Suite Executives

A Quick Guide to Understanding PPC Keyword Match Types

With Pay-Per-Click (PPC) advertising, keywords form the foundation of the industry. Hence, when developing your PPC campaign, you'll not only select keywords you want for your ad to appear but also how "exact" you want them to match. This process of setting limits on your keywords to control which search

A Quick Guide to Understanding PPC Keyword Match Types2020-04-28T15:36:45+00:00

The Top SEO Questions Surrounding COVID-19 Answered

Introduction Within months, COVID-19 has swept the nation, as well as the world, and is causing daily disruptions in the lives of many individuals. Personal routines have been drastically changed, as well as the operations of many businesses. Now, more than ever, it is essential that businesses are provided with

The Top SEO Questions Surrounding COVID-19 Answered2020-04-09T20:02:55+00:00

SEO Tips During COVID-19 for Marketers and Business Owners

Introduction Within a matter of months, the COVID-19 pandemic has swept across the nation and brought disturbances to everyday life. While individuals are being asked to follow new rules and regulations, business owners must also prepare for the potential economic impact due to the fallout from these changed behaviors. For

SEO Tips During COVID-19 for Marketers and Business Owners2020-04-09T01:46:07+00:00

Presenting SEO to Your C-Suite Executives

SEO is a familiar term in the digital marketing realm. However, to a C-Suite executive this term may sound foreign. The concept behind SEO may also be difficult to grasp, especially considering how C-Suite executives operate. However, there are ways that you can present SEO to your C-Suite Executive to

Presenting SEO to Your C-Suite Executives2020-03-25T20:51:42+00:00

Coronavirus/COVID-19 Pandemic, Why It’s Time to Double Down Your Digital Marketing Investments

COVID-19 Worldwide Pandemic A pandemic is as serious as they come. COVID-19, also known as Coronavirus,  is a fast-spreading virus that has seemingly found its way into every major business market around the world. It is currently running rampid in the hearts, minds, and souls of everyone around the globe. 

Coronavirus/COVID-19 Pandemic, Why It’s Time to Double Down Your Digital Marketing Investments2020-04-04T22:28:39+00:00

How to Communicate SEO to the C-Suite

Communicating SEO With The C-Suite As an SEO expert, your goal is to create a solution to a problem. Engaging with C-Suite level executives and helping them understand the benefits of SEO can seem like a large hill to climb. However, once you understand what the goals of the

How to Communicate SEO to the C-Suite2020-03-25T20:52:49+00:00

Bias in Search Recommender Systems

Search recommender systems are all around us and you may not even be aware of it. Algorithms used in search recommender systems will serve you a set of curated recommendations and search results. These results will be based on user information, common trends, and other underlying factors that influence what is shown to you.

Bias in Search Recommender Systems2020-03-25T20:53:31+00:00

From Brad’s Brain

“The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.”― Ralph Waldo Emerson 

May my thoughts and experiences make a positive difference in your own lives. -Brad

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