What is linkbait? Linkbait is the process of creating content on your website with the primary purpose being to generate backlinks from other authoritative websites in your niche. This process is usually done by generating high-quality content that is trendy, unique, or controversial in a way that it challenges or
Many small businesses struggle to incorporate social media into their digital marketing campaigns since it requires a lot of time, money, and effort. However, simply because your company has few employees or doesn't make a substantial annual revenue doesn't mean you shouldn't leverage social media to market your brand. Social
This article could be so long that I could publish it into it's own book, however, for the sake of just getting content out there in hopes of helping some of you, I’ve decided to condense it down to a few targeted items. As most of you already know, search
White Hat SEO vs Black Hat SEO Introduction As you explore the concept of SEO for your company's website, you might hear the terms white hat and black hat thrown around. You probably know that you should be using white hat SEO, but you might not know why or what
Introduction The world of digital marketing can be confusing at times and you may be tempted to emulate the strategies of your favorite brands. However, it's important to be critical and discerning when putting together your digital marketing plan as trends within the field can quickly go out of fashion.
