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In the fast-paced digital marketing realm, the journey of a new customer, a large Sports Team that we'll call "Company XYZ," is a cautionary tale that illustrates the perils of cost-cutting in marketing decisions. Company XYZ thrived initially and soared with the support of one of the country's most
The Rising Question in the Digital Marketing Arena As a digital marketing guru and AI specialist, I'm frequently approached with a burning question from associates and clients alike: "Will AI replace digital marketing?" This question often surfaces from those aware of my ongoing project, LizziAI, an advanced platform intertwining
Google Core Update March 2024: An Overview Google's recent March 2024 core update announcement has sent shockwaves through the digital marketing landscape. Focusing on quality and relevance, this update promises to redefine search engine rankings and user experience. What Does Google's March 2024 Core Update Entail? The core of
In today's evolving world, businesses must keep up with the latest trends to succeed online. An exciting development on the horizon is using Artificial Intelligence (AI) in content curation strategies. Platforms like ChatGPT, Claud.ai and Jaspir are changing how content is crafted, curated, and tailored for audiences. Despite this
The role of a Chief Marketing Officer (CMO) is not for the faint of heart. It involves orchestrating complex marketing strategies, staying attuned to market dynamics, and ensuring a brand's message reaches the right audience at the right time. In today's rapidly evolving business environment, CMOs face even greater
Google's Big Shake-Up: August 2023 Core Update Unveiled Hold onto your hats; the digital giant is back with another core update! This time, it's all about August 2023, the sequel to this year's significant updates. Settle in; we've got a couple of weeks of rolling out ahead. What's the
Introduction In an increasingly competitive business landscape, staying ahead requires an exceptional product or service and the ability to market it effectively. This responsibility, however, doesn't rest solely on the marketing team. It requires a collective effort from all organizational stakeholders, particularly the sales team. Without active engagement and
Artificial intelligence (AI) is transforming how we do business, and nowhere is this more apparent than in marketing. In this guide, we'll delve into the capabilities of AI and examine its impact through a case study of a Family Office owner who revolutionized customer service across several Fortune 500
In today's fast-paced business environment, companies are constantly looking for ways to stay ahead of the competition and gain a competitive edge. One area that is particularly important is marketing, as it can have a significant impact on a company's bottom line. Unfortunately, many companies, particularly Fortune 500 companies,
As a small business owner or an executive of a Fortune 500, you probably already spend a lot of time thinking about other brands that sell similar products or services to yours. However, it's important to think about online competition as well when you're building your brand. As a
