Monthly Archives: June 2020

Google Analytics Versus Google Search Console

Anyone interested in search engine optimization will quickly learn that Google Search Console and Google Analytics are both essentials in the effort to achieve a high ranking on Google's search engine results pages organically. However, when a person first delves into Google Search Console and Google Analytics, the differences

Google Analytics Versus Google Search Console2020-06-25T14:15:51+00:00

Profiting from multi-channel marketing

One of the best aspects of digital marketing is how you can easily and inexpensively use multiple channels for your marketing. Whether it's social media, email, your website, content marketing, boosted posts, video, paid search, or digital ads (what have we left out?), there are so many different channels to

Profiting from multi-channel marketing2020-06-24T12:37:46+00:00

Why link building is essential for your SEO campaign

Search engine optimization has become popular among many online brands today since it generates traffic and increases sales and conversions. However, many different aspects go into optimizing your site to make it rank high on search engine results. Link building is one of these aspects, and it's the process

Why link building is essential for your SEO campaign2020-06-10T17:29:47+00:00

Google is important, but don’t forget about other search engines

You're probably aware of how important Google SEO is, but you might not be as familiar with the importance of ranking well on other search engines, such as Bing and Yahoo. However, around 30% of all search engine traffic goes through a search engine other than Google! The algorithms and

Google is important, but don’t forget about other search engines2020-06-09T19:58:15+00:00

Marketing Vs Advertising

Introduction The usual tendency for newcomers in the digital marketing industry is to use the terms marketing and advertising interchangeably, but the truth is that they both lead to the same end results but have their own separate processes. So what's the difference? Let's break them down a bit and

Marketing Vs Advertising2020-06-03T13:36:23+00:00

Website metrics to track in 2020

Website metrics, statistics, and KPIs aren't the most glamorous subjects, but they play an important role in your website and digital marketing strategy. Additionally, tracking the most basic numbers can help you identify what's working for your business and the areas that need improvement. It can also help you identify

Website metrics to track in 20202020-06-01T13:36:03+00:00

From Brad’s Brain

“The purpose of life is not to be happy. It is to be useful, to be honorable, to be compassionate, to have it make some difference that you have lived and lived well.”― Ralph Waldo Emerson 

May my thoughts and experiences make a positive difference in your own lives. -Brad

Recent Blog Articles