In today's fast-paced business environment, companies are constantly looking for ways to stay ahead of the competition and gain a competitive edge. One area that is particularly important is marketing, as it can have a significant impact on a company's bottom line. Unfortunately, many companies, particularly Fortune 500 companies,
Every business leader needs to be aware of the exponential rise in online marketing. In a seven-year period, the global digital marketing market is expected to grow at a CAGR of 7%. If you don't see how digital marketing is impacting your business, or you don't have a single
One of the best aspects of digital marketing is how you can easily and inexpensively use multiple channels for your marketing. Whether it's social media, email, your website, content marketing, boosted posts, video, paid search, or digital ads (what have we left out?), there are so many different channels to
Introduction The usual tendency for newcomers in the digital marketing industry is to use the terms marketing and advertising interchangeably, but the truth is that they both lead to the same end results but have their own separate processes. So what's the difference? Let's break them down a bit and
Website metrics, statistics, and KPIs aren't the most glamorous subjects, but they play an important role in your website and digital marketing strategy. Additionally, tracking the most basic numbers can help you identify what's working for your business and the areas that need improvement. It can also help you identify
Many small businesses struggle to incorporate social media into their digital marketing campaigns since it requires a lot of time, money, and effort. However, simply because your company has few employees or doesn't make a substantial annual revenue doesn't mean you shouldn't leverage social media to market your brand. Social
Introduction The world of digital marketing can be confusing at times and you may be tempted to emulate the strategies of your favorite brands. However, it's important to be critical and discerning when putting together your digital marketing plan as trends within the field can quickly go out of fashion.
Introduction As operations are being forced to change for many businesses, business owners are facing major financial hits. This sudden drop in revenue has left many businesses feeling overwhelmed, causing them to turn towards areas they can cut to meet budget constraints. However, there are ways that you can still
COVID-19 Worldwide Pandemic A pandemic is as serious as they come. COVID-19, also known as Coronavirus, is a fast-spreading virus that has seemingly found its way into every major business market around the world. It is currently running rampid in the hearts, minds, and souls of everyone around the globe.
