One of the best aspects of digital marketing is how you can easily and inexpensively use multiple channels for your marketing. Whether it's social media, email, your website, content marketing, boosted posts, video, paid search, or digital ads (what have we left out?), there are so many different channels to
Search engine optimization has become popular among many online brands today since it generates traffic and increases sales and conversions. However, many different aspects go into optimizing your site to make it rank high on search engine results. Link building is one of these aspects, and it's the process
You're probably aware of how important Google SEO is, but you might not be as familiar with the importance of ranking well on other search engines, such as Bing and Yahoo. However, around 30% of all search engine traffic goes through a search engine other than Google! The algorithms and
Introduction The usual tendency for newcomers in the digital marketing industry is to use the terms marketing and advertising interchangeably, but the truth is that they both lead to the same end results but have their own separate processes. So what's the difference? Let's break them down a bit and
Website metrics, statistics, and KPIs aren't the most glamorous subjects, but they play an important role in your website and digital marketing strategy. Additionally, tracking the most basic numbers can help you identify what's working for your business and the areas that need improvement. It can also help you identify
What is linkbait? Linkbait is the process of creating content on your website with the primary purpose being to generate backlinks from other authoritative websites in your niche. This process is usually done by generating high-quality content that is trendy, unique, or controversial in a way that it challenges or
Many small businesses struggle to incorporate social media into their digital marketing campaigns since it requires a lot of time, money, and effort. However, simply because your company has few employees or doesn't make a substantial annual revenue doesn't mean you shouldn't leverage social media to market your brand. Social
This article could be so long that I could publish it into it's own book, however, for the sake of just getting content out there in hopes of helping some of you, I’ve decided to condense it down to a few targeted items. As most of you already know, search
White Hat SEO vs Black Hat SEO Introduction As you explore the concept of SEO for your company's website, you might hear the terms white hat and black hat thrown around. You probably know that you should be using white hat SEO, but you might not know why or what
Introduction The world of digital marketing can be confusing at times and you may be tempted to emulate the strategies of your favorite brands. However, it's important to be critical and discerning when putting together your digital marketing plan as trends within the field can quickly go out of fashion.
