If you’re a business owner or part of the c-suite, and looking to boost the organic traffic to your website, you probably have some idea of the importance of SEO (search engine optimization).
If you don’t have any clue what we just said, SEO helps you maximize the number of people visiting your website through several strategies that help your website appear higher up on the list when a person searches for a business using a search engine, such as Google.
One obvious tactic is using keywords on your website. You wouldn’t believe how many companies ask us to rank for specific search terms and they don’t have the terms anywhere on their website.
What are keywords exactly? Keywords would be the words that you believe your ideal customer is searching for when you want your business to show up in the search results. You use keywords in your own search phrases every day, whether or not you know it.
If you’re struggling to come up with keywords, there is a simple tactic you may not be using that can help: Pinterest. Pinterest? You ask. YES, Pinterest! That platform your cousin used to plan her entire wedding.
Pinterest for SEO
What most people don’t realize is that Pinterest is an incredibly powerful search engine. Pinterest is a great way to research what topics your customers are searching for and the words they are using to search for them.
So how does this work? If you were to enter a phrase into Pinterest, it will auto-populate common search terms for you. For example, if you search for “writing a business plan”, Pinterest will help you out by adding on terms such as “with no money”, or “checklist”.
Pinterest just hand-delivered you additional terms that your customers are looking for, with little to no work from you. Crazy, right?
Pinterest is so much more powerful than just helping you find keto-friendly casserole recipes or planning your kid’s birthday party.
How to Conduct Keyword Research
You can also utilize this strategy in the same way by using Google Search or Bing. You can use the search engines themselves to create long-tailed keywords.
What are long-tail keywords? Great question. Think of using a keyword but a better and more carefully crafted set of keywords making a search phrase. Instead of searching for “jeans”, a long-tailed keyword might be “high-waisted stretchy jeans.”
Long-tailed keywords are helpful if you have more generic keywords, or are in a more saturated market. If you think ranking might be more challenging for you, consider using this style of keyword to boost your rankings even further.
Tactical SEO Strategy
Look, it takes time, which in our business means money, in order to master which keywords you should be adding into your content. Most of you wouldn’t try and fixing your car engine when it starts running-a-muck, so why try to dabble in the SEOand search engines? I’ll help you. Let’s talk.