Adapting to AI: How Copywriting Professionals Can Lead the Marketing RevolutionAs the digital landscape evolves, the integration of artificial intelligence in marketing heralds a new era for copywriting professionals, necessitating a strategic shift in career trajectories. The AI impact on copywriting is profound, transforming traditional methods and offering innovative opportunities for those ready to embrace
When you decided to work in digital marketing, you likely dreamed of working for Starbucks, Apple, Lush Cosmetics, or another "fun" and glamorous company. Your head spun with images of pretty Instagram feeds, witty content rich with metaphors and detail, and videos that would make Steven Spielberg wish he’d
You're probably aware of how important Google SEO is, but you might not be as familiar with the importance of ranking well on other search engines, such as Bing and Yahoo. However, around 30% of all search engine traffic goes through a search engine other than Google! The algorithms and
